Dr. Bryant Welch in his book State of Confusion said, “The sound and visual effects of Fox News are almost carnival-like, with multiple crawlers and a seemingly constant state of news crises created by ‘Fox News Alerts.” I am aware that CNN bombards its viewers with “Breaking News,” but frankly they are much less effective. On Fox the graphics and images are vivid if not overwhelming. Americans obviously, love them. The colors are stunning. Viewers are stunned. The brain is stunned.
Moving images and beautiful women enlarge the distraction and confusion, but commentators, like Sean Hannity are there to give strong opinions that eliminate confusion. They make it very clear what viewers should think. Viewers know what they should think. There are no doubts on Fox. It is a doubt free zone. Nuance is an anathema on Fox. Their listeners want certainty, not doubt.
Such news shows are stimulating. Regular media looks dull in comparison. If you habitually watch Fox, every other news show seems boring. One unnamed critic said, in the film The Brain Washing of My Dad said this:
“This creates a mood that mesmerizes an audience and holds it captive. Then when they are captive and overwhelmed and a bit confused they have someone like Bill O’Reilly or Sean Hannity with their passion, and confidence and certitude tell the audience who they should blame for their confusion and uncertainty.”
That is a very effective strategy basically to excite and then calm the nerves. The film really suggested it was the tool for brain washing.
Where there is no room for doubt there is no room for thinking.
