Jen Senko in the film the Brainwashing of My Dad, described another technique used by conservatives to promulgate their propaganda. She called it “Brand and Label.” As she explained,
“Branding is about creating an image that will stick in the mind. Whether that image is accurate or not doesn’t matter. Democrats, liberals, and progressives are branded as big government spenders, dishonest American hating elitists, who are all atheists who hate Christmas and are soft on crime and weak on defence.”
More modern propaganda adds that those nasty liberals love “they/them and hate you” and are allowing America to be overrun by rapists and criminals at the southern border. This is not to deny that liberals don’t sell stereotypes either but of late have been much less effective at it.
Another catch phrase that is commonly used on the right is the expression “liberal media.” Or even the “lying liberal media.” According to Jeff Cohen a professor journalism, who spoke in the film said,
“If you analyze news coverage, as Fair (Fairness and Accuracy in Reporting) has done, you will find that media tilts a little to the right. It’s sort of centre right. Republicans usually outnumber democrats it’s just pure math. And then people say why do so many people believe the liberal media myth? If you keep handing opinion shaping power to right-wingers who don’t have evidence to yell about all the liberals, the liberals, the liberals, it’s going to have some traction.”
Now Cohen who was interviewed for the documentary almost 10 years ago and I don’t know if the data would as clearly support that claim today. I just don’t know. I realize there is a lot of so-called left-wing media. I would like to point out that much of this so-called left-wing media if it was in Canada would be called right-wing media or at least centrist media. However, the fact is that most American conservatives don’t get their news or opinions from media anyway, except with the one very large exception of Fox News, most of them get their information or disinformation online from social media which seems to me to be largely right-wing. So I think Cohen’s point still holds.
Many people—such as Senkow’s father, believe that Fox News supplies he stories the liberal media don’t want to show. Other like me say, perhaps, but at least the liberal media does not make stuff up like Fox News has admittedly done. They admitted this is what they did after the 2020 presidential election which Donald Trump lost because they were scared of losing viewers to more firmly Trump media. They admitted this by agreeing to settle lawsuits against them by election workers and others that added up to hundreds of millions of dollars.
Fox News does more than make mistakes. Fox News lies.