Jen Senko said her father got “brain-washed” by all this right-wing extremism.   He had been a Democrat but he, like so many others, became “a Reagan Democrat.” In fact, he became a Republican, because after watching right-wing media continuously, he found he had been wrong for all those years. He had stopped watching news from Walter Cronkite and other such news providers and switched entirely to Fox News.  Fox News became his Bible for news. And Fox News shaped her Dad there was no doubt about that. Whether that amounted to brainwashing was of course another matter.

The odd thing was her father Frank Senko actually flipped his previous values and turned against what Jen Senko saw as the core of his being and identity. It was that profound a change.

Part of this change in her Dad occurred as a consequence of the removal of the “fairness doctrine.” How can removing fairness do that?

The so-called “Fairness Doctrine” in the US required American media to broadcast news in the public interest. It operated for 40 years and in 1949 was voted in as law by the US Congress.  It was effective until 1987. As Thom Hartmann said, “as a result radio and television stations had real news.”

It did not require equality of all views. That would have been impossible, but it did require media to recognize that it had to consider views other than their own or that of their owners. If people felt their views were not being considered they could complain to the station and if that did not give relief one could complain to the FCC who might give relief and force the station to include more views.

The doctrine was dropped by the Reagan administration. They saw it as unnecessary government interference. This resulted in an explosion of talk radio in the US. And the gloves were off. No more mealy-mouthed opinions. Extreme views were not just tolerated, they were encouraged. Americans loved those extreme views.

Talk radio started off as local radio but eventually some of them went national, starting with Rush Limbaugh in 1988, immediately after the demise of the fairness doctrine. Fairness was government interference.

As Steve Rendall, a senior magazine writer said,

“In 1987 I couldn’t believe what I heard. I heard over and over again gutter racism,’ and this was coming from different talk show hosts, but the main man was Bob Grant. I heard black people referred to as ‘savage.’

Other racial slurs were common.

As Rendall said,

“The allure of the Limbaughs and the Grants was that they tapped into a kind of resentment and a kind of insecurity on the part of mostly white men, and in large part, of aging white men. A kind of injured pride.  A feeling that the world is passing them by. It’s typical of demagoguery. That your problems aren’t really caused by you. They are caused by these other people that aren’t like us.”

It is all their fault. Men like Jen Senkow’s father at this stuff up. Jeff Cohen put it this way: “Talk radio was always in the hands of right-wing backlash artists.”

Or as Rendall said, “A bunch of white guys on the right railing against the women’s movement, the civil rights movement…”

The American right-wing was unleashed. Good-bye namby-pamby. Hello polarization. Because, of course, extremism on one side always gives birth to extremism on the other side.  And America would never be the same again.

The Powell memorandum impacted law, media, business, politics and education, in many ways.

The groups had meetings where issues of all kinds that were important to those on the right could be discussed. The issues ranged from fur trade commission, restricting rights of gays and lesbians and their ilk, de-regulation of businesses, gun deregulation, anti-tax, anti-immigrants, pro-lifers, evangelicals and many more.  Many of those issues are still important issues, except perhaps the fur trade. The genius of the meetings was that they provided a broad tent where all kinds of people appeared who often did not agree with each other on much, but they learned to like each and spread their respective gospels. These meetings benefited many right-wing groups.

Conservative think tanks exploded around the country. The Heritage Foundation was established in 1973, 2 years after the Powell memorandum was created.

One thing these groups established was balance in the media.  In other words, media need no longer be objective, as had always been the goal, now instead, media would be balanced. For example, if a newspaper wanted to cover the issue of climate change it must give an opportunity to both sides of the debate to be heard. This sounds pretty good, but it had flaws. For example, even if 99% of scientists agreed that climate change was real and was caused by activities of humans, if a media outlet wanted to report on the issue it had to give a platform for both sides. This gave far too much weight to crackpot ideas often funded by industries affected, such as the oil and gas sector. They managed to have their minority views get equal time with independent science. As a result these views received much more attention than they should have received. “Balance” really did not work well in practice.

In fact, this helped to establish the age of extremism and polarization in which we now live.

There was a large group of meetings led by Grover Norquist who founded Americans for Tax Reform and The Americans for Tax Reform Foundation to lobby governments to reduced taxes on wealthy business people and provided education opportunities for people with the right views.

When Hillary Clinton complained about “a vast right-wing conspiracy” she actually had a point. When you look at the vast number of right-wing organizations from legal foundations to media organizations, to think tanks, to advocacy groups, and many others, the network was indeed vast. Some called the Norquist Meetings the headquarters of the right-wing conspiracy. Personally, I don’t like to call this movement a conspiracy, but it was clearly a growing movement, well-funded and supported by American business interests.