The George Santos cases like so many other modern scams reveal a new trend—making the scammer into a celebrity. This requires that the scammer go public. One would think that would kill the scam, but amazingly it doesn’t. This often does the scammer’s work for them. No one should be surprised that Santos did not tell the truth. That is what made him famous. So why was that fact not enough to stop the grift?

This made New Yorker writer Alexandra Schwarz ask, “Who do we empathize with? The scammer or the scammed? Why do we love the scam stories? Vinson Cunningham, also of the New Yorker suggested part of the answer was that we wanted someone to succeed spectacularly. We love to see a glorious success. We want to believe that the big win is really possible in the land of opportunity. If it can’t be us, at least let it be someone else. And someone on some level close to us.  And if it requires some chicanery, we hope we will have enough guts to pull it off when we get the opportunity. The scammer shows us that if only we had fewer scruples we would become winners.

Once again, the classic scammer is New York real estate baron Donald Trump. The trial by New York against Trump shows that banks were eager to deal with Trump. They considered him one of the rare “whales”.  In fact that was Trump’s entire defence in his recent law suit which he spectacularly lost. Trump might be right. Even bankers love the scammer. Scammers are in some way attractive that keeps the rest of us watching.

I think too this is part of Trump’s political attraction.  People know he is a scammer. After all his lies are so outrageous how could they be true?  Yet a lot of people love him. 68% of Republicans love Trump, sometimes with astonishing devotion.  Others, like me, ask how is that possible? How can so many voluntarily put their love and support behind an outrageous liar or scammer? Truth be damned; they just want Trump!

No wonder truth is dying.