The abolition of the Fairness doctrine in the US  opened the way for ordinary grass roots citizens who were unhappy with the political consensus of the 1950s to call in to talk radio and voice their opinions and gain some satisfaction from that engagement. These people felt connected to each other and a national movement. Their yearning to belong was deeply satisfied. AM radio did not have a lot of range during the day, but at night clear channel stations could pump out 50,000 watts. They were called “flame throwers” as a result. They threw the flames of hate.

Many of these radio shows offered ‘All talk, all of the time.”  That’s how popular the radio shows were, especially if they offered some spice. They were, in many ways, like Social Media is a today.  They offered a way for community members to engage with citizens on the fringes.  And those audience members were attracted to flames like flies to shit.

For most owners of most of such radio stations  did not care about ideology. The talk was cheap and all they cared about was making a buck. They weren’t  trying to elevate listeners or making the country a better place. Yet they helped to form a political movement.

They all tried to tap into a visceral element that kept such talk radio alive—“ this sense that is very common to conservatism, a sense of embattlement—the idea that everybody else is out to get you.”  Often they complained that they were held in contempt, that people ridiculed them, that their motives were questioned.

Again, this has been constant in right-wing extremism down to today.