Carl McIntire was an important part of this wave of talk radio in America. According to Justin Ling in his podcast Flame Throwers, as absurd as this sounds to the modern listener, McIntyre, like Coughlin before him, gave the people what they wanted—lengthy sermons.” Most modern listeners would rather go for a root canal than listen to long sermons, but at the time in the US in particular they were very popular. Yet, McIntire provided what he called “The Twentieth Century Reformation Hour,” and it was immensely popular. Religion and politics is often considered a poisonous stew, but in right wing radio it is magic. Black magic perhaps, but magic.
Much of right-wing talk radio was driven by fears. The first of those fears was creeping socialism or even worse, communism. The second fear was the rise of ecumenism or the progressive wing of Christianity. Those 2 fears would not generate much fear today, but in the early 60s that was real and scary stuff. Often the two fears were tied together to make the fears exponentially more explosive. The National Council of Churches was representative of this opposition and McIntire obsessed over it. According to Ling, when he used the word “secularism” you could hear and see the venom in his speech. It was like spit being ejected with extreme distaste. Both of these of course, were generated by conspiracy theories that pointed to a takeover by these forces. Secularism was liberalism—evil in other words. He did not hesitate to suggest, without evidence of course, that they were Communist sympathizers. Fellow travelers in other words. Religion and politics in other words in unholy matrimony.
Ling’s podcast brought us Clarence E. Manion, another religious zealot and right-wing true believer, bellowing, “This is not a political war, this is not an economic war, this is not even a military war, this is a religious war at bottom.” And this brought together religion and politics into a constantly heated toxic brew. In America at least, it is still today a religious war—i.e. the worst kind of war. Manion of course was a committed Catholic who loved to use radio. He said “Communism could not succeed in atmosphere of religious belief and practice.”
Another militant in this spirit was Billy James Hargis who led “the Christin crusade.” The name of course is important and tells us a lot all by itself. He said, “I believe that the National Council of Churches is an instrument of Satan.” Right-wing extremists always go after those in their own movement who are not extreme enough often with more hate than their liberal enemies. To many of us this seems rather extreme. Because it is extreme. But in its day, this was dynamite. Such attacks were what Ling said was “a very successful formula.” The Evangelical or Fundamentalist Christians ate it up. In 1956 Carl McIntire was on two national radio shows, one in Pennsylvania and another in Georgia. By 1960 he was on more than 100 radio stations and more than 400 by 1964.
Even though many of us (like me) have probably never heard of him, according to Justin Ling, “It was staggering how much affect McIntire had on the conservative movement in America. The National Review magazine, a prestigious right wing journal, had 73,000 subscribers while McIntire had 23 million listeners! I have definitely heard of the National Review and their influence paled in comparison. Radio not literature was the King of the Right-Wing movement in America.
People like McIntire were instrumental in what became the “Southern Strategy” the movement to take the American south from liberal democrats in favor of conservative Republicans. Ling said “McIntire played a kind of John the Baptist role preparing the way for a kind of partisan transformation of the south from deep Democrat to deep Republican. They do so by playing on racist segregationist fears.” He was important in convincing them their support of segregation was not racist. It was valid. It was ordained by God. Even though he was based in the north, half of his stations were in the south. By playing on racist fears, they helped move the south from the Democrats to the Republicans. This strategy proved very effective in getting Richard Nixon and Ronald Reagan get elected. Fear and religion always play a vital role in this right-wing movement. Race and fear go together like love and marriage. Or pee and porcelain to quote a friend of mine.