Fear was not invented recently in America. Long before people bought condos in missile silos, fear was a profitable business. It has always been there. It always has been profitable.  There were ample fears earlier in the United States too. The Cold War was brimming with fear.  Many thought there were communists under every bed. Many feared nuclear annihilation. Of course, as always, politicians ensured that the most important people had the most protection. That meant, of course, they were protected. As Evan Osnos said,

“During the Cold War, Armageddon became a matter for government policymakers. The Federal Civil Defense Administration, created by Harry Truman, issued crisp instructions for surviving a nuclear strike, including “Jump in any handy ditch or gutter” and “Never lose your head.” In 1958, Dwight Eisenhower broke ground on Project Greek Island, a secret shelter, in the mountains of West Virginia, large enough for every member of Congress. Hidden beneath the Greenbrier Resort, in White Sulphur Springs, for more than thirty years, it maintained separate chambers-in-waiting for the House and the Senate. (Congress now plans to shelter at undisclosed locations.) There was also a secret plan to whisk away the Gettysburg Address, from the Library of Congress, and the Declaration of Independence, from the National Archives.”

Frankly, I would have felt better if the political leaders were the last to be put into bunkers, so that their conduct would not be overly reckless. In 1961 John F. Kennedy encouraged “every citizen” to help build fall-out shelters.  Thousands of Americans complied. Back home I knew someone a block away who had one in his house. Now that seems crazy.  Few people would have survived a nuclear attack in those shelters. But this advice played on American and Canadian fears. Many people felt better doing something.

This was part of a cherished American tradition of fear mongering–one of the most popular sports in America. Right next to NASCAR racing, wrestling, and NFL football.

Osnos described the American fear movement this way,

 “In 1976, tapping into fear of inflation and the Arab oil embargo, a far-right publisher named Kurt Saxon launched The Survivor, an influential newsletter that celebrated forgotten pioneer skills. (Saxon claimed to have coined the term “survivalist.”) The growing literature on decline and self-protection included “How to Prosper During the Coming Bad Years,” a 1979 best-seller, which advised collecting gold in the form of South African Krugerrands. The “doom boom,” as it became known, expanded under Ronald Reagan. The sociologist Richard G. Mitchell, Jr., a professor emeritus at Oregon State University, who spent twelve years studying survivalism, said, “During the Reagan era, we heard, for the first time in my life, and I’m seventy-four years old, from the highest authorities in the land that government has failed you, the collective institutional ways of solving problems and understanding society are no good. People said, ‘O.K., it’s flawed. What do I do now?’ ”

I doubt that anyone ever lost money overestimating American fears.  Doom is always booming.

*